Hardtail mountain bikes are one of our strongest ranges we carry, offering bikes from £395 upwards from brands such as Specialized, Trek, Orange, Cannondale and SantaCruz.



Adventure/Gravel bikes are becoming more and more popular now giving you more opportunities to go off the roads onto canal paths, light bridle man made trails Etc…



Hybrid bikes are always a busy part of our business from people wanting to get fit to commuting to work or saving money on petrol.



Bikes for the little rippers! All the children’s bikes we sell are good quality, lightweight, brands we carry are Specialized and the Frog range.

See All Kids BIKES

Welcome to Worcester Cycle Centre

Based in the heart of Worcester city centre (opposite Cathedral) just 5mins off junction 7 of the M5, we have one of the largest showrooms in the midlands! Worcester is also a great place to spend a day looking around some interesting shops; the river is in walking distance and the Cathedral is just over the road from the shop.

So whether you’re looking for a new hybrid for your commute to work, a new mountain bike to hit the trials on, a road bike to smash the miles out on or a child’s bike we will be able to find the perfect bike for you.

We carry a wide range of accessories to kit you and your bike out from all the leading brands and we have a great range of clothing from Endura.

Brands we are worth a visit for!

Mavic Pro dealer! lots of wheels in store Now!


Check the full range HERE

We carry an extensive range of Endura!


See the full range HERE

Fenwicks we offer the full range in store!


Check the full range HERE

Light the winter nights up with Lezyne


Full range HERE

trek-logo  specialized-logo  santa-cruz-logo      cannondale-logo  frog-logo  orange-logo  bianchi-logo

Latest News

Hardtails of the year 2019/20

Over the last twelve months we've seen an increase in sales of hardtails here at Worcester Cycle Centre - at all price points - so we thought a round up of the best of the bunch was needed. Both 29" and 27.5" wheels sizes are now established with the main brands and...
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New Winter Opening times

We have now changed our opening times for the winter season!   The main Change is we are Now closed on Mondays!   Same times as normal with the later night on Thursdays till 6.30pm.   Monday Closed Tuesday 9-5.30 Wednesday 9-5.30 Thursday 9-6.30 (late...
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Thousands raised for St Richards Hospice!

Thousands raised for St Richards Hospice! Between the two stores (Elgar Cycles) and the funds from Keith's bikes kindly donated by Helen Stoneham that we sold on her behalf we raised over £7000 for St Richards Hospice ! We would like to thank everyone that kindly...
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Stan’s No Tubes Race Sealant just rated 4.5 stars from Bikeradar as the best on the market!

No Tubes Race Sealant

‘This is certainly the best value sealant here. It’s one of the cheapest. The low-viscosity foaming solution plugs hard-to-reach sidewall punctures with the least air loss, and sealed holes made by a 6mm screwdriver with 10 psi air loss, and sealed 30 psi with minimal leaking once the hole was sealed.’

We have been a believer in Stan’s for many years now! We have tested many that have not matched this great sealant!

We stock a full range of sealants/valves/tapes and applicators in store!

We are worth a visit for Stan’s
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3 days ago

Worcester Cycle Centre

Latest updates from Flyup 417 if you’re thinking of heading out on the dirt today...At the moment The 417 Bike Park will be OPEN today. The weather conditions outside right now look ok but we will definitely be playing the day by ear so everyone will have to go with the flow if they do come up for a ride today. The indoor barns will be open regardless.
FOD uplift and the Cannop Cycle centre remain closed today.
www.417bikepark.co.uk | 01452 864036 | admin@flyupdownhill.co.uk
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The Trek Marlin 6 is a best seller here at WCC - A high quality aluminium frame in a wide range of sizes, 100mm travel suspension fork with lock-out feature, 2x8 Shimano gearing and hydraulic disc brakes. A great looker in Alpine blue with chrome graphics. £475, built and ready to go. Also available in Slate grey.

Pop in to see the Marlin range - we are open Tuesday to Saturday with a late night until 6.30pm on Thursday.

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