Hybrid bikes are always a busy part of our business from people wanting to get fit to commuting to work or saving money on petrol.


Bikes for the little rippers! All the children’s bikes we sell are good quality, lightweight, brands we carry are Specialized and the Frog range.
See All Kids BIKES


Adventure/Gravel bikes are becoming more and more popular now giving you more opportunities to go off the roads onto canal paths, light bridle man made trails Etc…


Hardtail mountain bikes are one of our strongest ranges we carry, offering bikes from £350 upwards from brands such as Specialized, Trek, Orange, Cannondale and SantaCruz.


Welcome to Worcester Cycle Centre

Based in the heart of Worcester city centre (opposite Cathedral) just 5mins off junction 7 of the M5, we have one of the largest showrooms in the midlands! Worcester is also a great place to spend a day looking around some great shops, river in walking distance and the Cathedral just over the road from the shop.

So wether you’re looking for a new hybrid for your commute to work, or a new mountain bike to hit the trials on or a road bike to smash the miles out on or a child’s bike we will be able to find the perfect bike for you.

We carry a wide range of accessories to kit you and your bike out from all the top suppliers and we have a great range of clothing.

Current Special Offers

Specialized Roubaix Elite 2017

Was £2100.00

Now £1650

Specialized Ruby Expert 2017

Was £3500

Now £2600

Trek Superfly 6 2017

Was £1300

Now £995

Cannondale Synapse Claris 2017

Was £699

Now £550

Latest News

Reserve your bike now for Christmas

Reserve your bike now for Christmas! For a small deposit we can hold your bike up till the big day, we also build them ready to...
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New Partner store!

We have a new partner store in Worcester called Elgar Cycles situated on Barborne Rd by Gheluvelt Park! The new store has had a massive make over and has a real nice feel to it, bringing you completely different product range than WCC. Stocking more Urban/commute...
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End of season Sale Now on!

End of season Sale Now on! That's right mega deals in store Now, some of the best prices on the net but fully built and ready to ride away and not in a box! also a free 1st service. Check the deals out here.. Deals are...
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Check this stunner that left us today Intense Cycles Inc Tracer full factory spec! Fully loaded with ENVE Composites rims,bars,stem, Fabric saddle, SRAM MTB Eagle! Thanks to Saddleback Ltd ... See MoreSee Less

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