Bikes for the little rippers! All the children’s bikes we sell are good quality, lightweight, brands we carry are Specialized and the Frog range.

See All Kids BIKES


Hardtail mountain bikes are one of our strongest ranges we carry, offering bikes from £350 upwards from brands such as Specialized, Trek, Orange, Cannondale and SantaCruz.



Adventure/Gravel bikes are becoming more and more popular now giving you more opportunities to go off the roads onto canal paths, light bridle man made trails Etc…



Hybrid bikes are always a busy part of our business from people wanting to get fit to commuting to work or saving money on petrol.


Welcome to Worcester Cycle Centre

Based in the heart of Worcester city centre (opposite Cathedral) just 5mins off junction 7 of the M5, we have one of the largest showrooms in the midlands! Worcester is also a great place to spend a day looking around some great shops, river in walking distance and the Cathedral just over the road from the shop.

So wether you’re looking for a new hybrid for your commute to work, or a new mountain bike to hit the trials on or a road bike to smash the miles out on or a child’s bike we will be able to find the perfect bike for you.

We carry a wide range of accessories to kit you and your bike out from all the top suppliers and we have a great range of clothing.

Current Special Offers

Trek Emonda SLR Project One Ex Staff bike.

Was £5950

Now £4500  see full add HERE

Specialized Kenevo Comp

Was £4250

Now £3600 see full add HERE

Bianchi Intenso Carbon

Was £2000

Now £1400 see full add HERE

Specialized Enduro FSR Pro Ex Demo bike

Was £6500

Now £3250 see the full add HERE

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Latest News

Thousands raised for St Richards Hospice!

Thousands raised for St Richards Hospice! Between the two stores (Elgar Cycles) and the funds from Keith's bikes kindly donated by Helen Stoneham that we sold on her behalf we raised over £7000 for St Richards Hospice ! We would like to thank everyone that kindly...
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Partner store!

We have a partner store in Worcester that now has been trading for 16 months called Elgar Cycles situated on Barborne Rd by Gheluvelt Park! The new store has had a massive make over and has a real nice feel to it, bringing you completely different product range than...
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We now accept Halfords Vouchers

We are pleased to say we can now accept your vouchers for the Halfords ride to work scheme or you can receive a quote from us to obtain your bike or accessories from Worcester Cycle Centre! pop in to see what we can offer!
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TECH UPDATE: Specialized Torch 1.0 shoes (2020 model) £90

Our most popular road shoe gets an overhaul and looks to be one of the best buys at this price point. Whether your fancy a pop of colour or classic black, the combination of Specialized’s Body Geometry fit and L6 Boa retention dial gives a great blend of performance and comfort. We have a range of Shimano SPD-SL pedals in stock and can set up cleats to get you rolling.


Body Geometry sole construction and footbeds are ergonomically designed and scientifically tested to boost power, increase efficiency, and reduce chance of injury by optimizing hip, knee, and foot alignment.

With a 6.0 Stiffness index, the injection-molded nylon composite sole is engineered to be moderately stiff and light.

Lightweight L6 Boa® Fit System for on-the-fly micro-adjustment, backed by the Boa Guarantee.

Synthetic upper with for supple feel and quick drying time.

Three-bolt cleat pattern fits all major road pedals such as Shimano SPD -SL

Approximate weight: 263g (per shoe, Size 42)
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Orange Clockwork 100 S (2016 model) - Large. £850

This aluminium 29er is in excellent condition and spot on for our local UK trails. 100mm travel RockShox Recon Gold fork, 2x10 SLX transmission, Shimano hydraulic brakes, Raceface chainset and RockShox Reverb dropper seatpost.
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