Hardtail mountain bikes are one of our strongest ranges we carry, offering bikes from £395 upwards from brands such as Specialized, Trek, Orange, Cannondale and SantaCruz.



Adventure/Gravel bikes are becoming more and more popular now giving you more opportunities to go off the roads onto canal paths, light bridle man made trails Etc…



Hybrid bikes are always a busy part of our business from people wanting to get fit to commuting to work or saving money on petrol.



Bikes for the little rippers! All the children’s bikes we sell are good quality, lightweight, brands we carry are Specialized and the Frog range.

See All Kids BIKES

Coronavirus (COVID-19) update 17.04.20

What we are doing to protect our community:

We are now open Tuesday to Saturday 10am – 3pm. Please phone us to book in workshop repairs or to discuss your purchase requirements for bikes and accessories.

With the current Coronavirus pandemic and the wish to adhere to Government guidelines to protect our customers, staff and community we have made the decision to remain open but allow a maximum of four customers at any one time in the shop.

Best wishes, Stu, Erika and the WCC staff.


Brands we are worth a visit for!

Mavic Pro dealer! lots of wheels in store Now!


Check the full range HERE

We carry an extensive range of Endura!


See the full range HERE

Fenwicks we offer the full range in store!


Check the full range HERE

Light the winter nights up with Lezyne


Full range HERE

trek-logo  specialized-logo  santa-cruz-logo      cannondale-logo  frog-logo  orange-logo  bianchi-logo

Latest News

Hardtails of the year 2019/20

Over the last twelve months we've seen an increase in sales of hardtails here at Worcester Cycle Centre - at all price points - so we thought a round up of the best of the bunch was needed. Both 29" and 27.5" wheels sizes are now established with the main brands and...
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Thousands raised for St Richards Hospice!

Thousands raised for St Richards Hospice! Between the two stores (Elgar Cycles) and the funds from Keith's bikes kindly donated by Helen Stoneham that we sold on her behalf we raised over £7000 for St Richards Hospice ! We would like to thank everyone that kindly...
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Partner store!

We have a partner store in Worcester that now has been trading for two and a half years called Elgar Cycles situated on Barborne Rd by Gheluvelt Park! The new store has had a massive make over and has a real nice feel to it, bringing you completely different product...
Read More

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What a busy day! The empty boxes relate to this, over 40 bikes left us today, as in most days since the lockdown! It’s great to see people out on bikes, walking and running! Mega thanks to all that support us at WCC and for your patience having to wait!

All of the staff and helpers are going home worn out every day, so here’s to two days off now!

Thank you all!
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Might as well have a laugh at these times 😂 ... See MoreSee Less

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We would like to thank everyone for their custom and continued support during these difficult times.

We are exceptionally busy in both the sales and servicing departments and are trying our best to deal with our customers fairly and promptly.

We would remind everyone to please adhere to the social distancing guidelines. We are allowing 4 customers in store at any one time. Please wait outside if there are more than 4 customers and we will get to you as quickly as possible. This is for the safety of our customers as well as our staff.

We are currently booking in repairs/services from 19 May onwards, please call 01905 611123 to book a slot. You are welcome to drop your bike off the day before it’s booked in for or bring it in on the morning it’s booked in for.

We are currently open 10am to 3pm Tuesday to Saturday (closed Friday 8th May).

Thanks for your patience and most of all stay safe!
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