Bikes for the little rippers! All the children’s bikes we sell are good quality, lightweight, brands we carry are Specialized and the Frog range.

See All Kids BIKES


Hardtail mountain bikes are one of our strongest ranges we carry, offering bikes from £350 upwards from brands such as Specialized, Trek, Orange, Cannondale and SantaCruz.



Adventure/Gravel bikes are becoming more and more popular now giving you more opportunities to go off the roads onto canal paths, light bridle man made trails Etc…



Hybrid bikes are always a busy part of our business from people wanting to get fit to commuting to work or saving money on petrol.


Welcome to Worcester Cycle Centre

Based in the heart of Worcester city centre (opposite Cathedral) just 5mins off junction 7 of the M5, we have one of the largest showrooms in the midlands! Worcester is also a great place to spend a day looking around some interesting shops; the river is in walking distance and the Cathedral is just over the road from the shop.

So whether you’re looking for a new hybrid for your commute to work, a new mountain bike to hit the trials on, a road bike to smash the miles out on or a child’s bike we will be able to find the perfect bike for you.

We carry a wide range of accessories to kit you and your bike out from all the leading brands and we have a great range of clothing from Endura.

Brands we are worth a visit for!

Mavic Pro dealer! lots of wheels in store Now!


Check the full range HERE

We carry an extensive range of Endura!


See the full range HERE

Fenwicks we offer the full range in store!


Check the full range HERE

Light the winter nights up with Lezyne


Full range HERE

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Latest News

New Winter Opening times

We have now changed our opening times for the winter season!   The main Change is we are Now closed on Mondays!   Same times as normal with the later night on Thursdays till 6.30pm.   Monday Closed Tuesday 9-5.30 Wednesday 9-5.30 Thursday 9-6.30 (late...
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Reserve your bike now for Christmas!

Reserve your Christmas bike now! With a small deposit we can secure any bike now in store so you don't miss out nearer the time. We carry a range of Frog bikes for the children and this year we can also offer you a pre order deal on any Cannondale child's bike better...
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Thousands raised for St Richards Hospice!

Thousands raised for St Richards Hospice! Between the two stores (Elgar Cycles) and the funds from Keith's bikes kindly donated by Helen Stoneham that we sold on her behalf we raised over £7000 for St Richards Hospice ! We would like to thank everyone that kindly...
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46 minutes ago

Worcester Cycle Centre

Used De Rosa Idol 52cm £1250 - in excellent condition. Carbon frame, Fulcrum Racing 5 wheels, 11 speed Campagnolo Athena/Potenza groupset, 3T bar and stem, Prologo saddle. A great value bike. ... See MoreSee Less

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Foot out, flat out... The DMR V12 pedals are a best seller here at WCC, a design classic that are built to last. A well designed aluminium platform with a concave shape and plenty of studs to keep traction high. Sealed cartridge bearings are proven in our testing UK riding conditions. Loads of colours to choose from. £50 a pair and we can fit them for that price too. ... See MoreSee Less

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2 days ago

Worcester Cycle Centre

Trek Project One now on more model options for 2020. We are signed up as a P1 dealer - drop in for a chat.**New News**
Supercaliber & Rail now avaliable in Project One colour schemes ☄️
Colours: Cosmos & Refliptive 🔥
Build your dream Project One:
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