Hybrid bikes are always a busy part of our business from people wanting to get fit to commuting to work or saving money on petrol.



Bikes for the little rippers! All the children’s bikes we sell are good quality, lightweight, brands we carry are Specialized and the Frog range.

See All Kids BIKES


Adventure/Gravel bikes are becoming more and more popular now giving you more opportunities to go off the roads onto canal paths, light bridle man made trails Etc…



Hardtail mountain bikes are one of our strongest ranges we carry, offering bikes from £350 upwards from brands such as Specialized, Trek, Orange, Cannondale and SantaCruz.


trek-logo  specialized-logo  santa-cruz-logo     cannondale-logo  frog-logo  kinesis-logo  intense-logo  orange-logo  bianchi-logo

Welcome to Worcester Cycle Centre

Based in the heart of Worcester city centre (opposite Cathedral) just 5mins off junction 7 of the M5, we have one of the largest showrooms in the midlands! Worcester is also a great place to spend a day looking around some great shops, river in walking distance and the Cathedral just over the road from the shop.

So wether you’re looking for a new hybrid for your commute to work, or a new mountain bike to hit the trials on or a road bike to smash the miles out on or a child’s bike we will be able to find the perfect bike for you.

We carry a wide range of accessories to kit you and your bike out from all the top suppliers and we have a great range of clothing.

Current Special Offers


Cannondale Slate 105 2017


Was £2699

Now £1750

Specialized Tarmac Comp 2017

Was £2700

Now £2000

Specialized Enduro Elite 650b

Was £4200

Now £3000




Was £5800

Now £3600.00

Latest News

New Partner store!

We have a new partner store in Worcester called Elgar Cycles situated on Barborne Rd by Gheluvelt Park! The new store has had a massive make over and has a real nice feel to it, bringing you completely different product range than WCC. Stocking more Urban/commute...
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End of season Sale Now on!

End of season Sale Now on! That's right mega deals in store Now, some of the best prices on the net but fully built and ready to ride away and not in a box! also a free 1st service. Check the deals out here.. Deals are...
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Tour of britain coming soon!

The Tour of Britain is not far away now leaving us on the last day being the 10th! this is on the Sunday so WCC will be at the start area and also we will have the shop open for coffee, teas and cakes as they will be riding past our shop doors! so all welcome in...
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Taking bmx to the next level! Credit: @Tate Roskelley

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Race report from WCC regular and newly crowned World Champion in the event of Sprint Triathlon...... Jacqui Philips!!! Jam is constantly tweaking her bikes to guarantee top performance at every race!!!!!
Well done Jac from all at WCC!!

'Driving home from Rotterdam I have finally had time to reflect on yesterday's race. Here are my thoughts,

There has been 3 men in my life this Summer....Max, Nick and Mark.
Max has been with me at most of my training sessions. Often causing me pain, reducing me to tears, making me fall off the turbo and into bed exhausted. He did his job but I've done with Max now and I won't miss him.
Nick Dunn is quite simply the best coach. He makes me do stuff I don't want to do, he listens, he makes me laugh. He got me in the best shape I have ever been in and gave me the confidence to set myself some really tough goals. He's also become a good friend and I owe him a lot.
Mark is just Mark. He knows what I need and is always there for me, my biggest supporter. I couldn't do this without him.

I have just finished the hardest race season of my life, ending with the hardest and best race I have ever done. And I couldn't have done it without these 3.
I came to Rotterdam determined to end the season feeling better than I had done after winning a silver medal in Penticton. I hadn't set myself the target of winning, just to have the best race I could possibly have and if that resulted in a win then that would be a fabulous bonus.

I studied my opposition and thought there were 4 real rivals. Juliet Hochman, the American who beat me 4 weeks ago, Maria Powell my GB team mate, friend and awesome swim/biker and a German who had some previous good results. I knew what their strengths and weaknesses were and I had a plan. I just needed to have a solid swim, get with Maria on the bike and then nail the run. The plan worked...but it was bloody hard.

I came out of the water 30 secs down on Maria and the German but ahead of USA. I quickly rode past Germany but Maria did not make it easy for me and I had to dig very deep to catch her (Pure Max effort again!!). We then worked hard together not wanting to let USA gain any ground. Storming round the bike route I was starting to cramp up, but Maria was so strong. Hanging on to her at times I just focused on getting to T2 with as big a lead as possible.
Running a fast 5k with trashed legs is really not pleasant but I had the finish line in my sights and again dug very deep to make up a minute on Maria. She also hung on to silver but it was a sprint finish with USA who had a storming run. So pleased that Maria hung on as she totally deserved the silver.

Coming into the finish line I knew I had a big enough lead to relax and totally enjoyed that blue carpet moment.
I took all the messages of good luck with me to that race, all the shouts on the course and all the well done's from everyone afterwards. They truly make a difference and I am so grateful to everyone who helped me win.
So I am World Champion again and feel very proud to have won it against such strong opposition. I'm literally still smiling.

But this is it now. I've done all I can in the GB Sprint triathlon world. I have other things planned.....some triathlon related, some not. It's been a fabulous year.'
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Take note, and I hope he is ok! ... See MoreSee Less

Yesterday there was a pretty serious crash on one of the downhill trails. The person in question is still in a critical condition in hospital. He had turned up yesterday without a helmet, but decide t...

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