About Us

“We’ve got you covered”
You’ll find us in the heart of Worcester, a vibrant and busy city that’s well worth a visit – we’re easy to find, opposite the cathedral with plenty of nearby parking. Established in 1998, we are equipped to deal with all cyclists, whether you’re experienced, a returnee or new to two wheels.
We have over eighty years of experience between our staff – all are riders involved in almost every aspect of cycling life. Road riding, mountainbiking, adventure touring, commuting and family riding – we cover them all.
Our showroom is one of the largest in the area; with a great selection of market leading bike brands all under one roof. We stock plenty of accessories, carry a huge range of clothing and have a quick-turnaround workshop.
Specialized, Trek, Cannondale, Santa Cruz, Orange, Bianchi, DeRosa, Kinesis, Intense, Frog.
We’re big on service too – our staff are happy to spend plenty of time with you, whether you are selecting a bike, discussing a custom build, choosing some clothing or booking your bike in for a service.
‘Fit for purpose, fit for you’
We aim to sell you the right bike, in the correct size and to suit your needs and budget – guaranteed. It will be assembled correctly by our experienced mechanics and you’re invited back within eight weeks for a complimentary safety-check. We can discuss how you’re getting on with your new bike and fine-tune it to your needs.
We get out and about with our customers too – weekly social road rides and frequent mountainbike trips are very popular. Test rides can be arranged if you’re keen to try the latest tech or are unsure of what type of bike suits you best.
Our staff are here to help… Worcester Cycle Centre is your local friendly bike shop; so we can help with tips, training advice or technical questions, just ask!

As an IBD (Independent Bicycle Dealer) we can still offer all the services you would need such as 0% finance, part exchange, Cycle scheme, a free service with all bikes purchased but most of all you go away with the correct bike for your needs and the right size!

‘Life is short, enjoy your ride…’

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