Hardtail mountain bikes are one of our strongest ranges we carry, offering bikes from £395 upwards from brands such as Specialized, Trek, Orange, Cannondale and SantaCruz.



Adventure/Gravel bikes are becoming more and more popular now giving you more opportunities to go off the roads onto canal paths, light bridle man made trails Etc…



Hybrid bikes are always a busy part of our business from people wanting to get fit to commuting to work or saving money on petrol.



Bikes for the little rippers! All the children’s bikes we sell are good quality, lightweight, brands we carry are Specialized and the Frog range.

See All Kids BIKES

Coronavirus (COVID-19) update 07.10.20

What we are doing to protect our community:

We are now open Tuesday to Saturday 9am – 5.30pm. Please phone us to book in workshop repairs or to discuss your purchase requirements for bikes and accessories.

With the current Coronavirus pandemic and the wish to adhere to Government guidelines to protect our customers, staff and community we have made the decision to remain open but allow a maximum of four customers at any one time in the shop.

Best wishes, Stu, Erika and the WCC staff.


Brands we are worth a visit for!

Mavic Pro dealer! lots of wheels in store Now!


Check the full range HERE

We carry an extensive range of Endura!


See the full range HERE

Fenwicks we offer the full range in store!


Check the full range HERE

Light the winter nights up with Lezyne


Full range HERE

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Latest News

Trek Emonda SLR

2021 Trek Emonda – The gold standard in lightweight aero refinement

We knew it was coming but with the 2020 Emonda being such a benchmark for lightweight road bikes we were curious as to what Trek would deliver with the latest evolution. Trek's endurance focused carbon framed Domane was fully overhauled for 2020 with refinements from...
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Hardtails of the year 2019/20

Over the last twelve months we've seen an increase in sales of hardtails here at Worcester Cycle Centre - at all price points - so we thought a round up of the best of the bunch was needed. Both 29" and 27.5" wheels sizes are now established with the main brands and...
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Thousands raised for St Richards Hospice!

Thousands raised for St Richards Hospice! Between the two stores (Elgar Cycles) and the funds from Keith's bikes kindly donated by Helen Stoneham that we sold on her behalf we raised over £7000 for St Richards Hospice ! We would like to thank everyone that kindly...
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Another Pinarello Paris collected this week - a 56cm in Blue Steel with a carbon Roval wheel upgrade. This is one of the three colours available for the Paris here in the UK along with orange or a stealthy black. We can tailor these bikes to suit your personal tastes - as with the bike shown here - have a chat to us about upgrade prices. Ride the Pinarello brand with this all-new 2021 Paris (in stock spec) for £3000.

Road bike of the year here at WCC? It’s high on our list...

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2021 Pinarello Paris - New in stock and what a stunning bike... Full Toray carbon frame and fork, hydraulic disc brakes, Fulcrum wheels, Vittoria tyres and a full 11 speed Shimano 105 groupset.

The Paris has more of an ‘endurance ride’ fit, with longer chainstays, and a taller head tube. It’s a touch more stable and forgiving but still retains the urgency and handling that Pinarello bikes are known for.

We have a 51.5cm in orange in stock and are taking orders on the black and blue steel colour options. We can tailor the spec to suit your needs - drop in or phone for a chat.

£3000 in standard spec - just add your choice of pedals and it’s ready to roll.

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Everything ran very smoothly with the boss Buster in charge today!

He had a Pawsome day! 🐾🐾
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