Hardtail mountain bikes are one of our strongest ranges we carry, offering bikes from £395 upwards from brands such as Specialized, Trek, Orange, Cannondale and SantaCruz.



Adventure/Gravel bikes are becoming more and more popular now giving you more opportunities to go off the roads onto canal paths, light bridle man made trails Etc…



Hybrid bikes are always a busy part of our business from people wanting to get fit to commuting to work or saving money on petrol.



Bikes for the little rippers! All the children’s bikes we sell are good quality, lightweight, brands we carry are Specialized and the Frog range.

See All Kids BIKES

Coronavirus (COVID-19) update 05.06.20

What we are doing to protect our community:

We are now open Tuesday to Saturday 9am – 5.30pm. Please phone us to book in workshop repairs or to discuss your purchase requirements for bikes and accessories.

With the current Coronavirus pandemic and the wish to adhere to Government guidelines to protect our customers, staff and community we have made the decision to remain open but allow a maximum of four customers at any one time in the shop.

Best wishes, Stu, Erika and the WCC staff.


Brands we are worth a visit for!

Mavic Pro dealer! lots of wheels in store Now!


Check the full range HERE

We carry an extensive range of Endura!


See the full range HERE

Fenwicks we offer the full range in store!


Check the full range HERE

Light the winter nights up with Lezyne


Full range HERE

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Latest News

Trek Emonda SLR

2021 Trek Emonda – The gold standard in lightweight aero refinement

We knew it was coming but with the 2020 Emonda being such a benchmark for lightweight road bikes we were curious as to what Trek would deliver with the latest evolution. Trek's endurance focused carbon framed Domane was fully overhauled for 2020 with refinements from...
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Hardtails of the year 2019/20

Over the last twelve months we've seen an increase in sales of hardtails here at Worcester Cycle Centre - at all price points - so we thought a round up of the best of the bunch was needed. Both 29" and 27.5" wheels sizes are now established with the main brands and...
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Thousands raised for St Richards Hospice!

Thousands raised for St Richards Hospice! Between the two stores (Elgar Cycles) and the funds from Keith's bikes kindly donated by Helen Stoneham that we sold on her behalf we raised over £7000 for St Richards Hospice ! We would like to thank everyone that kindly...
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Pinarello UKA Giro d'Italia that we will never forget.

Congratulations Tao, we couldn't be any happier for you, so well deserved.

An unpredictable and incredible for the INEOS Grenadiers, and what way to end it!
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WorcesterWe will be running two FREE bike marking events in a bid to clamp down on bike theft:

Monday 26th at Foregate Street Station: 9 am-11 am
Wednesday 28th is at Shrub Hill Station: 2 pm - 5:30 pm

To book your 15-minute slot and help keep your bike safe from thieves email community.safety@worcester.gov.uk
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The all New Specialized Stumpjumper coming soon! (Ish) looks tasty!

More to come on this...
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