Hybrid bikes are always a busy part of our business from people wanting to get fit to commuting to work or saving money on petrol.


Hardtail mountain bikes are one of our strongest ranges we carry, offering bikes from £395 upwards from brands such as Specialized, Trek, Orange, Cannondale and SantaCruz.


Adventure/Gravel bikes are becoming more and more popular now giving you more opportunities to go off the roads onto canal paths, light bridle man made trails Etc…


Bikes for the little rippers! All the children’s bikes we sell are good quality, lightweight, brands we carry are Specialized and the Frog range.

Coronavirus (COVID-19) update 18.6.21

What we are doing to protect our community:

We are open Tuesday to Saturday 9am – 5.30pm. Please phone us to book in workshop repairs and feel free to pop in and have a chat about your purchase requirements for bikes and accessories.

With the current Coronavirus pandemic and the wish to adhere to Government guidelines to protect our customers, staff and community we have made the decision to remain open and with the new store we have plenty of space to be able to give distance between others.

Best wishes, Stu, Erika and the WCC staff.

Come and see us in our new shop

Worcester Cycle Centre
Main Road,
WR2 6LD.

Here’s what our new WCC store will offer:

  • A large free customer car park – easy loading and unloading
  • Bike parking inside and out
  • A relaxing shopping environment with more space
  • A more extensive workshop facility
  • All the brands from WCC and Elgar Cycles under one roof
  • A more comprehensive range of products, better displayed
  • Larger showroom – with more bikes on display
  • Test ride area
  • Customer toilets
  • Easy to find village location

Brands we are worth a visit for!

Mavic Pro dealer! lots of wheels in store Now!

We carry an extensive range of Endura!

Fenwicks we offer the full range in store!

Light the winter nights up with Lezyne

Latest News

Hardtails of the year 2019/20

Hardtails of the year 2019/20

Over the last twelve months we've seen an increase in sales of hardtails here at Worcester Cycle Centre - at all price points - so we thought a round up of the best of the bunch was needed. Both 29" and 27.5" wheels sizes are now established with the main brands and...

read more

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Just in! Check out this new Specialized Turbo Kenevo SL Comp! Fully loaded 170mm travel Enduro e-bike,Fox Float 36 Rhythm forksFox Float X shoxSRAM Eagle 12speed Carbon Frame Only one in stock and ready to go! Yours for £7000.. ... See MoreSee Less
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