Hardtail mountain bikes are one of our strongest ranges we carry, offering bikes from £395 upwards from brands such as Specialized, Trek, Orange, Cannondale and SantaCruz.



Adventure/Gravel bikes are becoming more and more popular now giving you more opportunities to go off the roads onto canal paths, light bridle man made trails Etc…



Hybrid bikes are always a busy part of our business from people wanting to get fit to commuting to work or saving money on petrol.



Bikes for the little rippers! All the children’s bikes we sell are good quality, lightweight, brands we carry are Specialized and the Frog range.

See All Kids BIKES

Coronavirus (COVID-19) update 24.03.20

What we are doing to protect our community:

With the current Coronavirus pandemic and the wish to adhere to Government guidelines to protect our customers, staff and community we have made the decision to temporarily close the shop until further notice.

We have staff working to fulfil new bike orders that have already been placed and to complete (where possible) bikes that are in our workshop for repair. Customers will be advised on bike orders and repairs/servicing that are currently in progress with us.

With this in mind we have now closed our shop doors for new business and are not taking in any more workshop repairs or sales enquiries.

With the arrival of spring and some sunny weather it has been a hard decision to make but we feel that it is the right one – until the situation improves.

Best wishes, Stu, Erika and the WCC staff.


Brands we are worth a visit for!

Mavic Pro dealer! lots of wheels in store Now!


Check the full range HERE

We carry an extensive range of Endura!


See the full range HERE

Fenwicks we offer the full range in store!


Check the full range HERE

Light the winter nights up with Lezyne


Full range HERE

trek-logo  specialized-logo  santa-cruz-logo      cannondale-logo  frog-logo  orange-logo  bianchi-logo

Latest News

Hardtails of the year 2019/20

Over the last twelve months we've seen an increase in sales of hardtails here at Worcester Cycle Centre - at all price points - so we thought a round up of the best of the bunch was needed. Both 29" and 27.5" wheels sizes are now established with the main brands and...
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Thousands raised for St Richards Hospice!

Thousands raised for St Richards Hospice! Between the two stores (Elgar Cycles) and the funds from Keith's bikes kindly donated by Helen Stoneham that we sold on her behalf we raised over £7000 for St Richards Hospice ! We would like to thank everyone that kindly...
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Partner store!

We have a partner store in Worcester that now has been trading for two and a half years called Elgar Cycles situated on Barborne Rd by Gheluvelt Park! The new store has had a massive make over and has a real nice feel to it, bringing you completely different product...
Read More

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For those customers with bike orders or bikes in our workshop we are at the shop trying to clear the backlog of repairs already in and build bikes that are sold and paid for.

PLEASE NOTE: We are not taking any further workshop bookings in for now!

All new bikes already purchased will be built as long as the deliveries arrive. We will be in touch with these customers to advise them on this.

Sorry for the destruction to normal trading but we are working with fewer staff members than normal and on restricted hours.

Please email info@worcestercyclecentre.com for any further information.
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A very good friend of the shop has had these stolen please share to see if we can get them back!

These two bikes where stolen from lower broadheath on Monday night, one is a specialized SX trail 1 the other is a norco aurum. A KTM sx85 Motocross bike was also taken.

If anyone knows the whereabouts contact Stu on 01905611123
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Mavic wheels now at a bargain for the last of the 2019 wheel sets, up to 30% off now! Plus Free fitting on all sale wheels! ... See MoreSee Less

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