Hardtail mountain bikes are one of our strongest ranges we carry, offering bikes from £395 upwards from brands such as Specialized and Trek.


Adventure/Gravel bikes are becoming more and more popular now giving you more opportunities to go off the roads onto canal paths, light bridle man made trails Etc…


Hybrid bikes are always a busy part of our business from people wanting to get fit to commuting to work or saving money on petrol.


Bikes for the little rippers! All the children’s bikes we sell are good quality, lightweight, brands we carry are Specialized and the Frog range.

Twelve Months in Hallow


Time has flown buy in the new premise and has gone down well with all customers new and old, the parking is a massive help with collecting and dropping off bikes, show room is lots bigger and brighter with more bikes/parts plus space to move around.

Thankyou all for your continued support and great comments about the new premise as it was a big move from the City centre but its definitely worked out for the best.

We are open Tuesday to Saturday 9am – 5.30pm. Please phone us to book in workshop repairs and feel free to pop in and have a chat about your purchase requirements for bikes and accessories.


Best wishes the WCC team.

Come and see us in our new shop

Worcester Cycle Centre
Main Road,
WR2 6LD.

Here’s what our new WCC store will offer:

  • A large free customer car park – easy loading and unloading
  • Bike parking inside and out
  • A relaxing shopping environment with more space
  • A more extensive workshop facility
  • All the brands from WCC and Elgar Cycles under one roof
  • A more comprehensive range of products, better displayed
  • Larger showroom – with more bikes on display
  • Test ride area
  • Customer toilets
  • Easy to find village location

Brands we are worth a visit for!

Light the winter nights up with Lezyne

We carry an extensive range of Endura!

Fenwicks we offer the full range in store!

Stockists of Specialized shoes in store!

Latest News

Hardtails of the year 2019/20

Hardtails of the year 2019/20

Over the last twelve months we've seen an increase in sales of hardtails here at Worcester Cycle Centre - at all price points - so we thought a round up of the best of the bunch was needed. Both 29" and 27.5" wheels sizes are now established with the main brands and...

read more

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In store now! Rear light with built in camera, limited stock at the moment. RRP £150#tooocycling #camera #light #safteyfirst ... See MoreSee Less
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More bling in today! Specialized Stumpjumper Expert Carbon now in stock, every size is available in this colour Satin/gloss Doppio and also available in gloss white mountains. RRP £5500.Best part is it has the Lunch Box storage in the main frame so you can leave your backpack behind…Even Willow has given her approval 🐶#specialized #specializedbikes #stumpjumper #carbon #puppiesofinstagram ... See MoreSee Less
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