Hardtail mountain bikes are one of our strongest ranges we carry, offering bikes from £395 upwards from brands such as Specialized, Trek, Orange, Cannondale and SantaCruz.



Adventure/Gravel bikes are becoming more and more popular now giving you more opportunities to go off the roads onto canal paths, light bridle man made trails Etc…



Hybrid bikes are always a busy part of our business from people wanting to get fit to commuting to work or saving money on petrol.



Bikes for the little rippers! All the children’s bikes we sell are good quality, lightweight, brands we carry are Specialized and the Frog range.

See All Kids BIKES

Welcome to Worcester Cycle Centre

Based in the heart of Worcester city centre (opposite Cathedral) just 5mins off junction 7 of the M5, we have one of the largest showrooms in the midlands! Worcester is also a great place to spend a day looking around some interesting shops; the river is in walking distance and the Cathedral is just over the road from the shop.

So whether you’re looking for a new hybrid for your commute to work, a new mountain bike to hit the trials on, a road bike to smash the miles out on or a child’s bike we will be able to find the perfect bike for you.

We carry a wide range of accessories to kit you and your bike out from all the leading brands and we have a great range of clothing from Endura.

Brands we are worth a visit for!

Mavic Pro dealer! lots of wheels in store Now!


Check the full range HERE

We carry an extensive range of Endura!


See the full range HERE

Fenwicks we offer the full range in store!


Check the full range HERE

Light the winter nights up with Lezyne


Full range HERE

trek-logo  specialized-logo  santa-cruz-logo      cannondale-logo  frog-logo  orange-logo  bianchi-logo

Latest News

Hardtails of the year 2019/20

Over the last twelve months we've seen an increase in sales of hardtails here at Worcester Cycle Centre - at all price points - so we thought a round up of the best of the bunch was needed. Both 29" and 27.5" wheels sizes are now established with the main brands and...
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New Winter Opening times

We have now changed our opening times for the winter season!   The main Change is we are Now closed on Mondays!   Same times as normal with the later night on Thursdays till 6.30pm.   Monday Closed Tuesday 9-5.30 Wednesday 9-5.30 Thursday 9-6.30 (late...
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Thousands raised for St Richards Hospice!

Thousands raised for St Richards Hospice! Between the two stores (Elgar Cycles) and the funds from Keith's bikes kindly donated by Helen Stoneham that we sold on her behalf we raised over £7000 for St Richards Hospice ! We would like to thank everyone that kindly...
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9 hours ago

Worcester Cycle Centre

Endura Hummvee and MT500 kids’ helmets in stock here at WCC. Get the nippers and little rippers equipped and protected...Youth policy - have you seen our helmets for little nippers? All the good things about our adult helmets for smaller heads.

See the full range - bit.ly/Kids_Helmet_Collection

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Have you read our ‘Hardtails of the year 2019/20’ feature? worcestercyclecentre.com/hardtail-of-the-year-201920/ ... See MoreSee Less

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Just arrived... Used Trek Domane - Carbon frame, Ultegra Di2, 54cm. £950. worcestercyclecentre.com/product/trek-domane-5-series-di2-54cm-used/ ... See MoreSee Less

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